AI Insights · Timothy · January 2022
Top 5 Decoration Games Performance in the UK, Q4 2021
The top 5 decoration games in the UK saw varied performance in Q4 2021, with significant trends in weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 decoration games on a unified platform in the United Kingdom showed a range of performance trends. Here’s a detailed look at their weekly downloads, revenue, and active user metrics.
Zen Match - Relaxing Puzzle from Moon Active experienced impressive growth in weekly revenue, starting at around $7.4K in early October and peaking at approximately $104K by the end of December. Weekly downloads saw a significant rise from 9.7K to 122K in mid-October, before stabilizing around 73.5K by the end of the quarter. The game also saw a substantial increase in weekly active users, growing from 15.2K to over 308K.
Handy Craft by Voodoo saw its weekly downloads peak at 132K in early December, before dropping to about 42.6K by the end of the month. Revenue for Handy Craft was relatively modest, reaching a high of $469 in the first week of December. Weekly active users saw a rise from 42.6K in late November to a peak of 165K in early December, before declining to 74.2K by the end of the quarter.
Toca Boca World from Toca Boca AB maintained strong weekly revenue, peaking at $374K in late October and ending the quarter at $322K. Weekly downloads fluctuated, with notable peaks at 49.5K in late October and 63.5K in mid-December. Active users remained relatively stable, ranging between 274K and 405K, with a peak of 386K in mid-October.
Makeover Master: Zen Match by Digital Kingdom PTE.LTD. had a more modest performance. Weekly revenue peaked at $4.2K in late September and gradually declined to around $1.4K by the end of December. Downloads showed a similar trend, peaking at 37.2K in early November before decreasing to just over 2K by the end of December. Active users also saw a decline, from a high of 83K in early November to about 39.9K by the end of December.
Homescapes from Playrix demonstrated consistent performance with weekly revenue fluctuating around $440K, peaking at $464K in early October and ending the quarter at $401K. Weekly downloads saw a high of 30.2K in late September, dropping to 16.7K by the end of December. Active users remained robust, ranging from 385K to 432K throughout the quarter.
These insights illustrate the dynamic performance of the top decoration games in the UK for Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
